Etiqueta: Product

BYD Launches Its First Pickup Truck BYD SHARK in Mexico

Plug-in hybrid mid-size SUV’s name change is just the tip of Chinese brand’s badging confusion

The Chinese brand's pickup has a 430-hp PHEV powertrain and is estimated to trek up to 62 miles on battery power alone—though it won't be sold in the U.S.

China's BYD Auto launched its all-new Shark plug-in hybrid pickup truck on Tuesday with 430 horsepower and has 62 miles of all-electric range.

Chinese automaker BYD has launched its first pickup truck, debuting a luxury plug-in hybrid in Mexico to compete with global rivals in China’s second-largest market for auto exports.

The BYD Shark is the first pickup truck from the brand and will be sold in markets such as Mexico and Australia

The BYD Shark is the first pickup truck from the brand and will be sold in the Mexican market

STORY: BYD unveiled a new mid-size, hybrid-electric pickup truck in Mexico on Tuesday.It was the first time the world's largest EV maker has launched a new product outside its home country.And it strengthens the Chinese automaker's foothold in the North American market.The reveal came on the same day U.S. president Joe Biden unveiled announced new tariffs on a variety of Chinese imports, including EVs.A U.S. trade representative further said the U.S. was weighing tariffs on imports from Mexico.But BYD Chief of Americas Stella Li didn't think this would have an impact on the carmaker.“No, we don't have any plan to go to the U.S. so this Shark (truck) is really targeted for like any other place outside the U.S.”BYD executives said the Shark is only available in Mexico.It also plans to build a plant in the country.Li said BYD chose Mexico due to its rapid growth in demand for pickup trucks there.“Yeah, it doesn't make a difference because when we build a Mexican plant, we only consider the Mexican market and other countries' markets, we have not considered the U.S.”The plant will have a capacity of 150,000 vehicles per year, and Li said it will take up to three years to finish.BYD's Shark is costlier than most rival products, though. It has with a starting price of $53,442 for the Shark GL, and $57,588 for the premium model.

Just after the Biden tariff hikes announced Tuesday, BYD revealed a truck that might rival the Toyota Tacoma and Ford Ranger.

Chinese EV maker BYD has unveiled the Shark mid-size hybrid-electric pickup truck in Mexico, marking the first time that the company has launched a new product outside its home country. The firm's Chief of Americas, Stella Li said that Mexico was chosen because of the rapid growth in demand for pickup trucks in the country. The pickup truck strengthens the EV maker's foothold in the North American market posing a rivalry to the likes of Ford, General Motors and Toyota.  Exterior and Interior highlights: