BYD (OTCMKTS: BYDDY) has launched longer-range Tang DM-i variants and upgraded configurations of the hybrid SUV to enhance its appeal amid fierce competition.
At an event today, the company rolled out three new Tang DM-i variants with a 175-km battery range, replacing the previous three options with a 115-km range.
The starting prices for these three variants are RMB 179,800, RMB 189,800, and RMB 199,800 respectively.
The entry-level variant of the Tang DM-i with a 115-kilometer battery range has seen its price reduced from RMB 179,800 to RMB 169,800.
Customers purchasing the Tang DM-i before the end of October can receive a RMB 10,000 trade-in subsidy, effectively lowering the actual prices of the four variants to RMB 159,800, RMB 169,800, RMB 179,800, and RMB 189,800 respectively.
The Tang is BYD’s flagship SUV series, having sold over 800,000 units to date — the first Chinese brand midsize SUV to reach this milestone.
The Tang DM-i measures 4,905 mm in length, 1,950 mm in width, and 1,725 mm in height, with a wheelbase of 2,820 mm.
The latest update resulted in the most comprehensive Tang DM-i ever, BYD said. The SUV features a 6.9-liter onboard refrigerator, standard DiSus-C body control system, and high-speed flat tire stability system.
The top-tier variant incorporates the God’s Eye B smart driving system with integrated LiDAR sensors, utilizing the DiPilot 300 suite. It supports features including urban Navigation on Autopilot (NOA), automated parking, and remote parking.
Other variants feature the God’s Eye C smart driving system with DiPilot 100, supporting highway and expressway NOA, automated parking, and remote parking.
The Tang family sold 103,447 units from January to August, accounting for 3.61 percent of BYD’s NEV sales during the same period, according to data compiled by CnEVPost.
Cumulative sales of the Tang family reached 838,976 units by the end of August.
($1 = RMB 7.1154)
