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As I wrote yesterday, Tesla’s sales are down considerably in several European markets so far this year. Now we have news out of China, and it isn’t any better. In fact, whereas Tesla’s sales were down 23% across the 12 markets analyzed in Europe, the company’s EV sales in January 2026 were down a whopping 45% in China.
Tesla’s January sales were actually lower than they’ve been in the Red Dragon for more than three years, since November 2022.
That said, there was a potential silver lining for the company. Exports from Tesla’s Shanghai factory were very large, even reaching the company’s 2nd best ever. Is Tesla simply trying to get more market share in other countries? Or is it scrambling to find a way to move metal in the face of collapsing consumer demand in Canada.
Tesla delivered only 18,485 vehicles in January, dropping from 33,703 in January 2025, and dropping a massive 80.3% from 93,843 in the company’s peak month (scandal).
Tesla’s exports from China, meanwhile, totaled 50,644, the US company’s second best result ever in this category.
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