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Review of 2025H1 China’s NEV Market: Dual New Policies + Purchase...

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In 2025H1, the global NEV market continued to grow, with a remarkable YOY increase of 25%. By country/region, China's NEV sales in H1 2025 remained the global leader, with a penetration rate of 46.6%. Policy support and price wars drove strong growth among domestic brands, and exports reached record highs. In Europe, market demand showed signs of recovery, but NEV growth was only in the low single digits due to subsidy reductions and supply chain bottlenecks, while Chinese automakers accelerated localized layouts to capture market share. The U.S. NEV market lagged behind China and Europe, with high interest rates and policy uncertainty suppressing its potential. Emerging markets such as Southeast Asia and Latin America showed early signs of explosive growth.