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The automaker is invested heavily in Europe, and already building two local factories

The world's auto industry is getting a shake-up from Chinese automakers that are quickly expanding across the globe, offering relatively affordable electric vehicles designed to wow car buyers with sleek designs and the latest high-tech interiors.

Tesla may have started the race, but BYD is setting the pace. Does this Chinese EV giant now hold an upper hand in this high-stakes race for electric dominance?

European Expansion Marks Strategic Luxury Market Move SINGAPORE / ACCESS Newswire / April 14, 2025 / Sycamine Capital Management notes BYD's recen...

Last year, BYD sold over 4.2 million cars worldwide, with over 90% of those sales occurring in China. And it doesn’t look like the company is resting on its laurels, for it has just launched its high-end Denza brand in Europe.

Chinese electric vehicle giant BYD launched on Monday its premium Denza brand in Europe, aiming to support its expansion in the region and compete with top-end German manufacturers such as BMW and Mercedes. Sales of Denza - once a 50:50 joint venture with Mercedes and now fully owned by BYD - accounted for just over 3% of the group's total sales. The group's special adviser for Europe, Alfredo Altavilla, said Denza would be the technological forerunner for the group.

BYD sales reached a new record in the United Kingdom with nearly 6,500 vehicles sold in March. Figures represent a new record since the Shenzhen-based carmaker arrived in the UK two years ago and a…

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Electric Vehicles: Innovation, Cost Fueling BYD’s Global Momentum | Global Finance Magazine