Etiqueta: Suzuki

BYD has accumulated a 240% increase in registrations in the European Union up to the tenth month of the year compared with the same period the year before, reaching a total of 94,216 units.

BYD recently launched the Atto 1 (aka, Seagull/Dolphin Surf/Dolphin Mini) in Australia, starting at $23,990 AUD ($15,661 USD). This makes is the least expensive EV in Australia. Of note, that does not include on the road cost, but it prices the car between the Suzuki Swift and Toyota Yaris when the taxes are added in.In addition, BYD also launched the Atto 2 (aka, Yuan Up/Yuan Pro), at a starting price of $31,990 AUD ($20,884 USD). The price of this small SUV also falls between the Suzuki Fronx and Toyota Yaris Cross for drive away price.Image Credit: BYDOverall, the BYD cars are a little larger and seem to be better equipped. Legacy ICE vehicles no longer have a price advantage in Australia. I would expect BYD to follow similar pricing strategy on their upcoming product launches. And I expect other companies to follow their lead.EVs being priced at parity with comparable gasoline vehicles has significant implications. The price justification for buying an ICE car goes away. Not just for overall cost of ownership, but also for up-front cost.  People can make purchase decisions based on what fits their needs and preferences, not just their budgets.

This is the moment the car industry has been waiting for - electric cars have reached parity with petrol-powered cars.

At the recently opened 2025 Japan Mobility Show, BYD made its debut with a new electric K-Car model designed specifically for the Japanese market, further deepening its penetration into the heart of Japan's automotive sector.