Etiqueta: Sales

Europe's embattled car brands unveil a flurry of new models at the IAA Mobility conference, seeking to counter robust competition from China.

The EV maker is rolling out the 2026 Seal 07 DM-i on Sept. 15, with upgrades in design, smart driving systems, and powertrain options.

About 100 automakers need to be ‘pushed out’, says world’s largest electric-vehicle producer

Chinese automaker BYD is aggressively challenging Tesla in Europe by expanding German sales locations to 100 by 2026, unveiling new models, and starting production in Hungary by 2025. Amid Tesla's 40% sales drop, BYD's registrations surged 225% in July 2025. BYD aims to become Europe's top EV seller by 2030.

Europe's top car manufacturer Volkswagen presented a series of more affordable electric vehicles Monday as Chinese EV titan BYD said it would start producing a cut-price model on the continent. With starting prices of around 25,000 euros ($29,000), lower than many current EVs made by European manufacturers, their commercial launch is set for next year.

BYD said it would nearly triple the number of sales and service locations in Germany, the home of Tesla's European gigafactory, by the end of 2026.

BYD will start Hungary production by end-2025, aiming for full European local manufacturing within three years while expanding plug-in hybrid offerings.

BYD Co. is reinforcing its European expansion with new models and showrooms amid a bruising price war at home in China.

European automakers are unveiling new vehicles at the Munich IAA Mobility Show as the industry confronts several challenges.

MUNICH (Reuters) -China's No. 1 automaker BYD will make its EVs for sale in Europe locally within three years, helping it avoid EU tariffs, while plug-in hybrids should dominate its European sales in the short term, a top executive said on Monday. "We are training ourselves to be more European in production," executive vice president, Stella Li, BYD's No. 2 executive, told Reuters at the IAA Mobility car show in Munich. The EU imposed tariffs on Chinese-made EVs last year because it believed China's automakers benefited from government subsidies.