Etiqueta: Renault

The Yuan Up has been rebranded as the Atto 2 in Europe, with a local launch expected next month.

BYD Shrugs off Tariffs to Bring Compact BEV SUV to Europe

The Atto 2, which complements the larger Atto 3 released in 2022, is the group's most accessible SUV yet and will compete in the B-SUV segment, a company spokesperson told Reuters. The launch comes two months after the European Union approved increased tariffs on Chinese-built electric vehicles (EVs), including BYD ones, of up to 45.3%. The Atto 2 will compete in Europe's so called B-SUV segment of compact EV SUVs with rival models including Stellantis' Peugeot e-2008, Citroën e-C3, Opel Mokka-e and Fiat 600e, the Kia Niro, and later this year Renault's new R4.

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Chinese brands are using the Paris Auto Show to showcase their presence in Europe. However, the uniformity of electric SUVs and new brand names that lack recognition among buyers may present bigger challenges than tariffs.

Europe's top carmakers unveiled low-cost EVs at the Paris Motor Show this week, seeking to recapture some of the market share held by Chinese brands.