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Driving Diplomacy

Competition with China in the automotive sector is a challenge for Europe, but also presents opportunities. Coordination is needed at the EU level to develop local value chains and to ensure that strong EV demand rebounds, providing continued support for the industry.
Chery restarts Rely brand to take on the pickup truck market
Chery established the Qilin high-end brand in 2009, which was divided into two series: Riich and Rely. However, in the market environment dominated by joint venture brands during that period, Qilin only survived for a few years.
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