Etiqueta: PHEV

As Zach mentioned yesterday, the Guardian reported data from ACEA showing that Tesla sold 12,130 vehicles in Europe in November, down from 18,430 last year, while the overall market grew slightly. Tesla’s market share shrank from 2.1% to 1.4%. However, while Tesla staggered, BYD’s sales growth accelerated in the EU, EFTA and UK from 6,568 to 21,133 units in November over the year prior. Up 221%. More growth than any other automaker.It should be noted that this YoY growth came after the EU implemented supplemental BEV tariffs on top of the 10% base tariff, bringing the total to 27% for BYD. Politicians who thought that the tariffs might stop them are undoubtedly disappointed. BYD indicated that they had padded prices ahead of the tariffs in anticipation of their implementation and that they would not need to raise prices after the tariffs were announced. As such, the tariffs did not slow them down. While protectionism and the threat of protectionism undoubtedly inflate European prices overall, greater certainty lets companies like BYD build out viable business models. Their vehicles are still more than competitive, even when prices are inflated by politicians. However, because the added tariffs do not apply to PHEVs, those models have been growing faster. This is driving faster PHEV growth in 2025.

As of the end of November, BYD’s global cumulative sales of new energy vehicles is 14.7 million units.

BYD registered 21,133 new vehicles in Europe in November, compared to Tesla's 22,801 units.

BYD is gearing up to reveal a new pickup truck that will sit under the Shark as a lower-priced alternative....

While much of the news this week has been discouraging, recent reports about BYD’s OTA updates have provided something positive to think about. In particular, the OTA updates have focused on BYD’s DM-i 5.0 (5th generation PHEV platform), which started rolling out across models in China last year. Consumers in China are getting more battery-only range and better fuel economy once the battery is depleted than when they bought their vehicles. While some news has been worse than expected, it is good to see something ending up better than expected. That is not only better for consumers, but also better for the CO2 emissions and the environment.