Etiqueta: News

BYD’s hybrid SUV is a market leader, and while there are few trade-offs for its attractive price, thrills are also thin on the ground, writes Sean O’Grady

The EV revolution in Australia is sputtering along but has not yet caught on. BYD intends to change that with its new affordable Atto models.

BYD recently launched the Atto 1 (aka, Seagull/Dolphin Surf/Dolphin Mini) in Australia, starting at $23,990 AUD ($15,661 USD). This makes is the least expensive EV in Australia. Of note, that does not include on the road cost, but it prices the car between the Suzuki Swift and Toyota Yaris when the taxes are added in.In addition, BYD also launched the Atto 2 (aka, Yuan Up/Yuan Pro), at a starting price of $31,990 AUD ($20,884 USD). The price of this small SUV also falls between the Suzuki Fronx and Toyota Yaris Cross for drive away price.Image Credit: BYDOverall, the BYD cars are a little larger and seem to be better equipped. Legacy ICE vehicles no longer have a price advantage in Australia. I would expect BYD to follow similar pricing strategy on their upcoming product launches. And I expect other companies to follow their lead.EVs being priced at parity with comparable gasoline vehicles has significant implications. The price justification for buying an ICE car goes away. Not just for overall cost of ownership, but also for up-front cost.  People can make purchase decisions based on what fits their needs and preferences, not just their budgets.

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Model expansion could see BYD Australia offering plug-in hybrid versions of existing EVs as the brand looks to shoot up in sales.

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CARMA report highlights how consistent messaging and innovation narrative support BYD’s international growth and investor confidence