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BYD’s Opportunity to Establish Brand Preference in the Developing World

BYD’s Opportunity to Establish Brand Preference in the Developing World

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It may be easy to dismiss initial numbers in emerging markets as being relatively small in quantity and purchasing power. But those markets are developing as the people within them develop. Establishing brand preference and tying the brand to the economic emergence of these countries has an impact that extends far beyond monthly sales rankings. Electric vehicles are the future, and BYD can make their brand most associated with that future. The opportunity exists to establish long-lasting brand preference that can span generations, if BYD can take advantage of it.
Japan declares silent war — Tesla and BYD face nightmare by late 2025

Japan declares silent war — Tesla and BYD face nightmare by...

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While China and America are going head-to-head for sales in 2025, Japan quietly created an SUV powerful enough to compete with the market leaders.
2025 BYD Sealion 6 price and specs

2025 BYD Sealion 6 price and specs

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The BYD Sealion 6 lineup has been expanded this year to include a new base model and a new extended-range variant.
The Power War Goes Bonkers As 3020-Hp EV Supercar Previewed

The Power War Goes Bonkers As 3020-Hp EV Supercar Previewed

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Thirty years ago, 300-hp was plenty. Today, carmakers like BYD are offering a 3000-hp electric supercar that has Europeans standing up to pay attention.
BYD Sealion 6: New long-range option joins PHEV SUV lineup

BYD Sealion 6: New long-range option joins PHEV SUV lineup

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A bigger battery on a new mid-spec trim gives the popular BYD Sealion 6 more than 50 per cent further range under electric power.
BYD Atto 3 Falls 23% Short of Claimed Range in Australia Test

BYD Atto 3 Falls 23% Short of Claimed Range in Australia...

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A new range test released on Thursday by the Australian Automotive Association showed that BYD’s SUV Atto 3 registered the largest discrepancy from its claimed driving range.
10 Best-Selling Utes in Australia: Where Does the BYD Shark 6 Land?

10 Best-Selling Utes in Australia: Where Does the BYD Shark 6...

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The BYD Shark 6 is only the first in a long line of Chinese-made utes that are cut-price, tech-filled, practical, and capable.
Mazda EZ-60 SUV tops 33,000 preorders in China, plans European export as CX-6e

Mazda EZ-60 SUV tops 33,000 preorders in China, plans European export...

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Built in China through the Changan Mazda joint venture, the EZ-60 aims to expand Mazda’s global EV lineup

The post Mazda EZ-60 SUV tops 33,000 preorders in China, plans European export as CX-6e appeared first on CarNewsChina.com.

Europe declares hybrid war on Tesla and BYD — Gas-free model shocks the market

Europe declares hybrid war on Tesla and BYD — Gas-free model...

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Hybrid cars are growing among new buyers for maintaining combustion engine and incorporating electric, small engines to help with the performance.
Electric vehicle warning as BYD records biggest month of sales in Australia: ‘Race to the bottom’

Electric vehicle warning as BYD records biggest month of sales in...

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The Barefoot Investor Scott Pape has delivered a warning over buying an electric vehicle now.