Etiqueta: Japan

BYD's latest model, an ultra compact electric vehicle named Racco, debuted at the Japan Mobility Show this week, fitting into Japan's beloved kei car category. For years, domestic giants like Nissan and Honda have dominated urban streets with vehicles little bigger than a generous sneeze, accounting for one-third of all car sales. Now, the Chinese automaker wants a piece of the action by developing a model just for Japanese shoppers. The Racco is slightly over 3.3 meters long, 1.48 meters wide, and 2 meters tall, yet it has enough surprises to make you stop in the middle of your commute.

The inside story on the Asia tech trends that matter, from Nikkei Asia and the Financial Times

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BYD launches its first Japan-only model, the RACCO electric K-Car, at the 2025 Tokyo Motor Show with 180 km range, dual sliding doors, and a ¥2.6 million starting price.

The Racco will mark BYD’s fifth model in Japan, yet the Chinese EV giant has struggled to find a foothold there as its still dominated by domestic brands and gasoline-electric hybrids.

Shanghai (Gasgoo)- On October 29, 2025, BYD made a strong statement at the Japan Mobility Show 2025, unveiling the K-EV BYD RACCO — a fully electric mini car d

BYD has officially unveiled its first electric K-Car, the RACCO, at the 2025 Tokyo Motor Show. The model is designed specifically for the Japanese market

The Racco is BYD's fifth model in Japan, targeting a popular segment in the country.

China’s BYD Co. unveiled its first battery-powered kei for Japan, betting the popularity of the pint-sized vehicles will help it make greater inroads in the country.