Etiqueta: Japan

Get the full specs on the new BYD Racco, an all-electric kei car launching in Japan. See its tiny price (around $16,500), 112-mile range, and wild 100kW charging claim.

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Signalling a major demonstration of its commitment, BYD today unveiled its first kei car, the Racco, at the 2025 Japan Mobility Show. The company has no plans

BYD's latest model, an ultra compact electric vehicle named Racco, debuted at the Japan Mobility Show this week, fitting into Japan's beloved kei car category. For years, domestic giants like Nissan and Honda have dominated urban streets with vehicles little bigger than a generous sneeze, accounting for one-third of all car sales. Now, the Chinese automaker wants a piece of the action by developing a model just for Japanese shoppers. The Racco is slightly over 3.3 meters long, 1.48 meters wide, and 2 meters tall, yet it has enough surprises to make you stop in the middle of your commute.

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BYD launches its first Japan-only model, the RACCO electric K-Car, at the 2025 Tokyo Motor Show with 180 km range, dual sliding doors, and a ¥2.6 million starting price.

The Racco will mark BYD’s fifth model in Japan, yet the Chinese EV giant has struggled to find a foothold there as its still dominated by domestic brands and gasoline-electric hybrids.