Etiqueta: Industry

Year-to-date, 1,011,903 new battery-electric cars were registered, capturing 15.6% of the EU market share,  an increase from the low baseline of 12.5% in July 2024.

It may be easy to dismiss initial numbers in emerging markets as being relatively small in quantity and purchasing power. But those markets are developing as the people within them develop. Establishing brand preference and tying the brand to the economic emergence of these countries has an impact that extends far beyond monthly sales rankings. Electric vehicles are the future, and BYD can make their brand most associated with that future. The opportunity exists to establish long-lasting brand preference that can span generations, if BYD can take advantage of it.

EVs and hybrids gain traction, but China's BYD edges out Tesla for market share

Tesla's troubles across the pond in Europe are worsening. Per the European Automobile Manufacturers' Association, Tesla EV registrations (a proxy for sales) in Europe fell to just 8,837 units in July, a 40.2% drop compared to a year ago. Meanwhile, overall EV registrations in the region, which includes the UK and the European Free Trade Association, rose 33.6% in July, with overall registrations up 5.9%.

Tesla sales plunged again in Europe in July as car buyers continued their migration to Chinese rival BYD.

Tesla's European Market Woes and BYD's Ascendancy: A Strategic Shift in the Global EV Landscape

Tesla Sales in Europe Outstripped by Chinese Rival BYD Amid Sluggish Demand and Musk's Tarnished Reputation

By Mauro Orru BYD sold more cars in Europe than Tesla once again last month, a sign that Elon Musk's electric-vehicle maker continues to face stiff competition from its Chinese rival as it...

BYD's Strategic Shift to Thai Production and EV Exports to Europe: A New Era for Southeast Asia's EV Ecosystem

Some 960 BYD Dolphins shipped to Germany, Netherlands, and Belgium.