Etiqueta: IAA Mobility

Chinese automaker BYD is aggressively challenging Tesla in Europe by expanding German sales locations to 100 by 2026, unveiling new models, and starting production in Hungary by 2025. Amid Tesla's 40% sales drop, BYD's registrations surged 225% in July 2025. BYD aims to become Europe's top EV seller by 2030.

Europe's top car manufacturer Volkswagen presented a series of more affordable electric vehicles Monday as Chinese EV titan BYD said it would start producing a cut-price model on the continent. With starting prices of around 25,000 euros ($29,000), lower than many current EVs made by European manufacturers, their commercial launch is set for next year.

BYD will start Hungary production by end-2025, aiming for full European local manufacturing within three years while expanding plug-in hybrid offerings.

European automakers are unveiling new vehicles at the Munich IAA Mobility Show as the industry confronts several challenges.

MUNICH (Reuters) -China's No. 1 automaker BYD will make its EVs for sale in Europe locally within three years, helping it avoid EU tariffs, while plug-in hybrids should dominate its European sales in the short term, a top executive said on Monday. "We are training ourselves to be more European in production," executive vice president, Stella Li, BYD's No. 2 executive, told Reuters at the IAA Mobility car show in Munich. The EU imposed tariffs on Chinese-made EVs last year because it believed China's automakers benefited from government subsidies.

BYD Co. is doubling down on Europe as it faces stiff competition and a bruising price war in China. The electric vehicle giant is adding new models, building

Europe's top car manufacturer Volkswagen on Monday presented a series of more affordable electric vehicles to take on fast-growing Chinese rivals as Germany's troubled auto sector seeks to turn around its fortunes.Their commercial launch is set for 2026, VW said in a statement, and is part of efforts to combat Chinese carmakers which are gaining market share in Europe with their own affordable EVs.  Volkswagen says it has made considerable cost savings on the cars by sharing technology across th

BMW and Mercedes are done watching Tesla play king. The two biggest luxury brands from Europe have just thrown down the gauntlet with all-electric SUVs meant

MUNICH (Reuters) -Major automakers showcased their latest models at the Munich car show on Monday, unveiling new EVs and lower-cost models as Europe's auto sector fights crises ranging from tariff hikes to rising costs and rivalry with Chinese firms on their home turf. With many auto companies concerned over Europe's tough-to-meet carbon emissions targets for 2035, several firm said they would widen their production focus rather than restrict themselves to electric or other alternative-fuel vehicles. European automakers at the IAA Mobility show in Munich, running until Friday, also face sinking sales in China, the biggest single market for Volkswagen, BMW and Mercedes-Benz.