Etiqueta: hongqi

Four rings are out and illuminated capital letters are in, as Audi fights to stay relevant in China.

Chinese brands are using the Paris Auto Show to showcase their presence in Europe. However, the uniformity of electric SUVs and new brand names that lack recognition among buyers may present bigger challenges than tariffs.

The Paris Motor Show illustrates the dynamics of the industry. While many Western manufacturers are staying away, Chinese car manufacturers are increasingly taking over the floor - with a strong focus on electric cars and ambitious plans for the European market. Robin Engelhardt was in Paris for electrive to take…

The EU needs to reassess its development strategy for the automotive manufacturing industry.

Paris Motor Show opens on October 14, showcasing a fierce competition between European and Chinese automakers, including major brands and innovative electric vehicles

China’s BYD has announced its acquisition of German distributor Hedin Electric Mobility, a move aimed at strengthening its position as a major electric vehicle (EV) player in Europe. BYD and Hedin revealed the news on 30 August, according to Reuters. Under the deal, BYD Automotive GmbH will assume responsibility for the sales activities of BYD…

Chinese electric vehicle (EV) maker BYD announced it will buy Hedin Electric Mobility (HEM), one of the companies that distributes its EVs in Germany, as part of the Chinese company's attempts at building a stronger presence in Europe. According to the agreement, BYD will take over sales of vehicles and parts in Germany, as well as management of BYD stores in Stuttgart and Frankfurt. Buying HEM will give BYD greater control of sales in Europe's largest auto market (2023 sales: 2.85 million) where the company sold a little over 4,000 vehicles last year.