Etiqueta: Honda

BYD is taking a U-turn and moving in a new direction with its new Racco that sees BYD radically shifting away from the EV market towards the Japanese market.

We share some of our most interesting observations of the BYD Racco from its world premiere at the 2025 Japan Mobility Show.

At the recently opened 2025 Japan Mobility Show, BYD made its debut with a new electric K-Car model designed specifically for the Japanese market, further deepening its penetration into the heart of Japan's automotive sector.

When Chinese automakers expand overseas, the real battleground lies not on exhibition stands but in people's hearts.

Racco will lead BYD’s global expansion as its first EV designed exclusively to sell overseas. Here’s our first look at...

Japan's auto show showcased several debuts from Toyota, BYD and Honda. Here are some of the hits and misses.

BYD's latest model, an ultra compact electric vehicle named Racco, debuted at the Japan Mobility Show this week, fitting into Japan's beloved kei car category. For years, domestic giants like Nissan and Honda have dominated urban streets with vehicles little bigger than a generous sneeze, accounting for one-third of all car sales. Now, the Chinese automaker wants a piece of the action by developing a model just for Japanese shoppers. The Racco is slightly over 3.3 meters long, 1.48 meters wide, and 2 meters tall, yet it has enough surprises to make you stop in the middle of your commute.

The inside story on the Asia tech trends that matter, from Nikkei Asia and the Financial Times

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