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MUNICH (Reuters) -Chinese car makers are making inroads in Europe and executives say they are in the region to stay, underscoring a key reversal as brands from BYD to SAIC take market share on a continent where they once struggled to make sales. At this week's IAA Mobility car show in Munich, China's auto firms - facing a tough price war at home - were increasingly bullish about their plans for Europe, dominated still by local brands such as Volkswagen and Renault. "Everything we do starts with the needs of European users," said GAC's president of international operations Wei Haigang as the Chinese automaker showed off the Aion V electric SUV that will start sales in Poland, Portugal and Finland this month, and the Aion UT set to go on sale in Europe next year.

LONDON/FRANKFURT/BERLIN (Reuters) -Chinese and European carmakers are set to face off at next week's Munich car show, reflecting intensifying competition on the continent that has pitted incumbents such as Volkswagen against EV giant BYD and newcomers GAC and Changan. This year's IAA Mobility, the continent's biggest biennial car show, comes as European automakers lose ground in China - the world's biggest market - in what some executives have described as a "Darwinian" price war. At the same time, to escape pressure at home Chinese automakers are expanding into Europe in search of profits, above all electric vehicle maker BYD, whose global sales soared to 4.2 million cars in 2024, up ten-fold from 2019.

Audi AG's new China-only sub-brand, which drops its famous four rings in favor of a "lettermark" badge, is drawing both praise and skepticism after opening pre-sales of its first model last week.

Brand and Channel Penetration in Lower - Tier Markets: Strategies and Opportunities

The Chinese global battery market leader CATL is further expanding its after-sales business. The service division Ning has now opened new flagship stores in

El líder chino del mercado mundial de baterías CATL está ampliando aún más su negocio posventa. La división de servicio Ning ha abierto nuevas tiendas insignia en

In the first half of the year, BYD Group’s cumulative sales reached 2.146 million vehicles, becoming the only Chinese automaker to exceed 2 million vehicles. BYD’s new energy vehicle sales in June 2025 were 382,600 vehicles, a year-on-year increase of 11.98%. Among them, the sales of pure electric vehicles were ... [continued]