Etiqueta: Europe

BYD, a global leader in new energy vehicles, introduces the BYD ETM6 eTruck, a fully electric vehicle designed specifically for European markets. With

BYD, a global leader in new energy vehicles (NEV) and power batteries, is setting new standards in electric truck innovation with the launch of its ETH8

The brand's current generation of cars don't feature any technologies from Mercedes, so customers won't notice any differences

The brand's current generation of cars don't feature any technologies from Mercedes, so customers won't notice any differences

Chinese electric vehicles present a backdoor risk for Beijing to gain leverage over rival governments, a new think tank report warns.

Based on market capitalization, China's BYD Auto is one of the most valuable car manufacturers in the world - and wants to reign supreme in terms of NEVs

BYD unveils their brand new BYD E-VALI, a pure-electric light commercial vehicle (LCV), at the IAA Transportation 2024 in Hanover, Germany.

Chinese automaker BYD Co. has moved to fully control a joint venture it had in China with Mercedes-Benz Group AG, as an increasing number of foreign carmakers dial …

(Bloomberg) -- Chinese automaker BYD Co. has moved to fully control a joint venture it had in China with Mercedes-Benz Group AG, as an increasing number of foreign carmakers dial back their exposure to the world’s biggest auto market.Most Read from BloombergPipeline Fire Near Houston Forces Some Residents to EvacuateLondon Mayor Plans to Pedestrianize Busy Oxford StreetAn Artist Reimagines the Spaces of Childhood, With Thorny ResultsUS Driving and Congestion Rates Are Higher Than EverAn Affordab

(By Taylor and Maqueda) In a highly competitive automotive world, the quest for differential value is paramount. Competing now means amplifying the entire consumer experience, leveraging cross-brand associations, and moving beyond mere "imitation" production. In this fiercely competitive sector, unity is strength. Honda, Nissan, and Mitsubishi, three titans of the Japanese automotive industry, have set aside their historical rivalries to form a strategic alliance aimed at countering the growing threat from Chinese automakers. This article delves into the impacts and motivations behind this union, offering insights that go beyond the surface-level coverage found elsewhere. We analyze their objectives and the implications for the future of the automotive market, reflecting a clear pattern seen across various industries.