Etiqueta: Denza

On April 9, BYD announced at the Brera Design Week that it will launch its Denza brand in Europe, signaling a full-scale entry into the region’s premium market. Denza is a premium brand originally established through a joint venture between BYD and Mercedes-Benz. However, after Mercedes-Benz sold all its shares in July 2024, BYD now owns 100% of th...

European Expansion Marks Strategic Luxury Market Move SINGAPORE / ACCESS Newswire / April 14, 2025 / Sycamine Capital Management notes BYD's recen...

Last year, BYD sold over 4.2 million cars worldwide, with over 90% of those sales occurring in China. And it doesn’t look like the company is resting on its laurels, for it has just launched its high-end Denza brand in Europe.

BYD is beginning to execute like the Japanese car companies, picking Western brands, using Western design elements, increasing quality, and retaining massive cost and price advantages.

BYD’s second brand in Europe aims high, with Z9GT and D9 models coming to the UK in the next 12 months

Brand originally set up by BYD and Daimler is launching in Europe with the 952 hp Z9 GT, a sporty wagon that looks like a Porsche Panamera

BYD just rolled out its premium Denza brand, starting with the Z9GT. Despite EU hurdles, China’s top EV maker is going upscale in Europe.

BYD's premium sub-brand is all set to take on Audi, BMW and Mercedes, with its crab-walking, blowout-beating Z9GT leading the charge.