Etiqueta: Audi

First model for China-specific sub-brand revealed with radical look – and no four-ring logo

On April 9, BYD announced at the Brera Design Week that it will launch its Denza brand in Europe, signaling a full-scale entry into the region’s premium market. Denza is a premium brand originally established through a joint venture between BYD and Mercedes-Benz. However, after Mercedes-Benz sold all its shares in July 2024, BYD now owns 100% of th...

In an electrifying shift towards sustainable mobility, Audi is set to launch its new electric model, the Audi Q6 e-tron, in 2025. Insert inline Ad her

Last year, BYD sold over 4.2 million cars worldwide, with over 90% of those sales occurring in China. And it doesn’t look like the company is resting on its laurels, for it has just launched its high-end Denza brand in Europe.

BYD is beginning to execute like the Japanese car companies, picking Western brands, using Western design elements, increasing quality, and retaining massive cost and price advantages.

BYD’s second brand in Europe aims high, with Z9GT and D9 models coming to the UK in the next 12 months

Brand originally set up by BYD and Daimler is launching in Europe with the 952 hp Z9 GT, a sporty wagon that looks like a Porsche Panamera

The Volkswagen Group's "In China, for China" strategy is unleashing its full power: the first vehicles developed exclusively in China for Chinese customers are making their debut at Auto Shanghai 2025 and launching on the market soon. The models of the new AUDI brand and the Volkswagen brand impressively demonstrate the rapid transformation of the Group, with a total of seven world premieres being presented in Shanghai. The next generation of intelligent, fully connected vehicles (ICV) will open up new market segments and customer groups in the highly competitive Chinese market.

BYD's premium sub-brand is all set to take on Audi, BMW and Mercedes, with its crab-walking, blowout-beating Z9GT leading the charge.

VW, BMW and Mercedes will unveil new EVs and concept cars in an effort to recapture relevance in the world’s largest and most volatile auto market.