The sleek new electric sedan is off to a hot start. Nissan announced its new N7 EV set a new record in China on Thursday, with over 10,000 orders in just 18 days.
Nissan N7 EV off to a record start as orders top 10,000
After launching the N7 on April 28, Nissan’s Chinese joint venture, Dongfeng-Nissan, said the new EV is already off to a record start.
After kicking off deliveries on Thursday, Dongfeng-Nissan announced that the N7, its first dedicated EV, secured 10,000 orders in just 18 days, “a record for the fastest joint venture pure electric car.”
The N7 starts at just 119,900 yuan, or around $16,500 in China. It’s available with two LFP battery options, 58 kWh or 73 kWh, good for up to 540 km (335 miles) and 625 km (388 miles) CLTC driving range. Based on the same platform as the Dongfeng 007, the N7 shares a familiar look but with Nissan’s signature “V-Motion” style.
Nissan’s electric sedan is a bit longer than the new Tesla Model 3, at 4,930 mm long, 1,895 mm wide, and 1,487 mm tall.
The interior is relatively minimalistic, but it comes loaded with smart tech. A 15.6″ 2.5K central infotainment is essentially an in-car home theater.
It also comes equipped with Momenta’s smart driving system, “the industry’s first-tier high-end intelligent driving system.” The system offers safety and smart driving features like high-speed navigation assistance, city memory navigation assistant, and full-scenario intelligent parking.
Unlike Nissan vehicles we are used to seeing, the N7 comes with some fun added features, like a smart heating and cooling refrigerator.
The Nissan N7 EV is available in five trims with prices ranging from 119,900 yuan ($16,500) to 149,900 yuan ($20,500).
Although the N7 is showing promise in China, Nissan is scrambling to turn its business around as it faces slumping sales and profits. The Japanese automaker scrapped plans for a new LFP battery plant and is preparing to cut around 15% of its global workforce.
Meanwhile, BYD and other Chinese EV leaders continue gaining market share not only in China but also in key overseas regions like Southeast Asia, where brands like Nissan and Toyota have historically dominated.
| Nissan N7 EV Trim | Starting Price |
| Nissan N7 510 Air | 119,900 yuan ($16,500) |
| Nissan N7 510 Pro | 129,900 yuan ($17,800) |
| Nissan N7 625 Pro | 139,900 yuan ($19,200) |
| Nissan N7 510 Max | 139,900 yuan ($19,200) |
| Nissan N7 625 Max | 149,900 yuan ($20,500) |
BYD sold over 10,000 Qin L EV models in its first week. The midsize electric sedan was launched on March 24, and its starting price is the same as the N7: 119,800 yuan.
Can the Nissan N7 compete with BYD and others in the world’s largest EV market? Let us know what you think of it in the comments below.
