A mix of a consumer boycott against Tesla owner Elon Musk’s political activities and competition from cheap Chinese battery-electric vehicles sees the automaker’s April sales slump dramatically in key European markets.
While more nations have yet to release their sales figures, Sweden, Denmark and France all recorded a huge slide in sales by the U.S. BEV maker for the first month of 2025’s second quarter.
Sales in Sweden were the worst for Tesla, which recorded an 80.7% year-on-year drop. Denmark dived 67.2% and France reported a 59.4% fall, its fourth straight month of sales decline.
Sweden’s figure was the lowest since October 2022, when 43 new Tesla models were registered, according to Mobility Sweden data.
Tesla’s Europe-wide sales dropped 28.2% in March as it faces a number of challenges in the continent.
Musk’s support for far-right political parties in Europe is viewed as a major reason for consumers turning their backs on Tesla, even to the point of instances of vandalism against the brand’s showrooms and charging stations across the continent.
At the same time, new Chinese entrants are launching new and very often cheaper and better-specification BEVs.
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