Inicio EV China’s car price war cost industry as much as $68bn in 3...

China’s car price war cost industry as much as $68bn in 3 years

China's car price war cost industry as much as $68bn in 3 years
Electric vehicles

Report suggests Beijing’s curbs are working as automakers shift to subtle discounts

20260210 byd

BYD’s Qin L DM-i vehicle is displayed at the Beijing International Automotive Exhibition, or Auto China 2024, in the middle of the industry’s brutal price war. © Reuters

GLORIA LI

February 10, 2026 14:20 JST

HONG KONG — A bruising price war in China’s auto market wiped out up to more than 471 billion yuan ($68 billion) in industrywide revenue over the past three years, a new research report estimates.

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