Inicio BYD China’s BYD tries to break out of mass-market trap as domestic sales...

China’s BYD tries to break out of mass-market trap as domestic sales stall

China's BYD tries to break out of mass-market trap as domestic sales stall
20251210N Fangchengbao

The Fangchengbao Tai 7 sold about 20,000 units in October, becoming the brand’s biggest hit to date. (Photo by Shizuka Tanabe)

SHIZUKA TANABE

GUANGZHOU — As Chinese electric vehicle leader BYD’s domestic sales suffer from competition in the low-priced cars that had driven its growth, the automaker is pinning its hopes of moving upmarket on other brands.