- Seven more Saudi showrooms
- 2025 target of 5,000 KSA sales
- Tesla entered market in April
Chinese automaker BYD plans to add more showrooms in Saudi Arabia next year as competition in the electric vehicle market intensifies following Tesla’s arrival in the country.
The company plans to add another seven locations by the second half of 2026, Bloomberg reported, quoting Jerome Saigot, managing director for Saudi Arabia.
BYD is the largest seller of EVs globally. It opened its first Saudi store in May last year and operates three showrooms. A Dubai showroom followed in September.
The company expects to sell more than 5,000 vehicles this year in Saudi Arabia, the report said.
“Saudi is a complex market. You need to go fast. You need to think big,” Saigot said.
Elon Musk’s Tesla entered the Middle East in 2017 with a showroom in Dubai and also operates in Qatar, Jordan and Israel. It opened its first showroom in Saudi Arabia in Riyadh in April.
Ceer, Saudi Arabia’s first EV manufacturer, said its first vehicle will roll off the production line in late 2026, according to CEO Jim DeLuca.
In June a media report said that Lucid Motors, majority-owned by Public Investment Fund, was planning to manufacture its new mid-size sports utility vehicle in the kingdom.
In September 2023 Lucid opened its production facility, which is capable of assembling 5,000 vehicles per year in the first phase.
