The CATL-backed Avatr Chinese car brand achieved a market share of 8.25% in the high-end NEV segment in the United Arab Emirates (UAE) since the deliveries started in January 2025. The brand’s local model line comprises two models: the Avatr 11 fastback SUV and the Avatr 12 coupe.
Avatr is a luxury electric car brand created jointly by Changan, CATL, and Huawei. It started sales in China in 2022. According to the China EV DataTracker, the brand’s cumulative domestic sales volume from December 2022 to April 2025 reached 110,375 units. It isn’t a huge number for the vast Chinese market. This is why Avatr pushes its overseas strategy. The UAE turned into one of the most important markets for the CATL-backed brand.
Avatr achievement in the UAE
As mentioned, Avatr started official sales in the UAE in January 2025 by opening the first showroom in Dubai. In the following months, this store got over 260 units and delivered over 100 cars. Its model line currently consists of two models: the Avatr 11 fastback SUV and the Avatr 12 coupe. As a result, Avatr achieved 8.25% of the UAE high-end NEV market.
It is worth mentioning that the UAE became the second biggest importer of Chinese cars from January to February 2025, according to the China Passenger Car Association. There is fierce competition among Chinese brands, including the NEV segment. Avatr is not an exception to this rule. The company plans to deepen its presence in the UAE by opening the 1,200-square-meter service center in Dubai in June.
Aside from the UAE, Avatr aims to secure its position in other Middle Eastern countries. Last year, it signed a strategic cooperation agreement with Al Saqer Group. Changan Automobile plans to introduce Avatr, Deepal, and Changan Qiyuan brands to the region. It will also complete the establishment of the Middle East subsidiary and start the construction of the spare parts center this year.
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