Inicio BYD BYD’s vehicle sales fall again in March amid fierce competition

BYD’s vehicle sales fall again in March amid fierce competition

BYD's vehicle sales fall again in March amid fierce competition

<span>STORY: BYD posted a seventh straight monthly sales decline in March, according to Reuters calculations.</span><span>That’s as the Chinese electric vehicle maker struggles with growing competition in the world’s largest auto market.</span><span>BYD’s sales plunged over a fifth last month from a year earlier, Reuters found. </span><span>However, this had eased from a 41% year-on-year decline in February, based on a post from an executive at the automaker. </span><span>Calculations also showed Q1 sales were down 30% from the same period in 2025. </span><span>BYD’s sales in its home market have been squeezed by growing competition from rivals including Geely and Leapmotor. </span><span>It prompted the EV market leader last month to roll out its first major battery upgrade in six years.</span><span>The new lineup is priced above $21,700 – a key threshold in China’s hyper-competitive EV market.</span><span>And it’s raised doubts about BYD’s ability to boost sales as buyers continue to favor cheaper models.</span><span>Overseas sales remain a bright spot, totaling over 45% of all vehicles sold last year. </span><span>BYD is «highly confident» of hitting its 2026 overseas sales target of 1.5 million vehicles, Reuters reported on Monday.</span>

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