BYD officially unveiled the new Linghui brand, targeting the ride-hailing business in China. The official announcement hints that the company’s fifth brand will soon be launched domestically as the BYD brand aims to distance itself from low-cost products.
BYD Company currently has four brands in China, including BYD, Denza, Fang Cheng Bao, and Yangwang. In January, the Shenzhen-based automaker applied for a few models with unfamiliar badges. It appeared that BYD’s new brand will be called Linghui. Its model line will comprise cost-efficient cars for the B2B market.
On February 2, BYD officially teased the new Linghui brand, launching its official page on the Weibo Chinese social media platform. In this short announcement, BYD stated: “Welcome Linghui! Embark on a better life and lead the way in value-added travel!” The announcement image had more PR-text, promising that Linghui will carry both your luggage and expectations.
No further information about the new brand was provided. As CarNewsChina previously reported, Linghui will focus on selling ride-hailing, taxis, and corporate vehicles. They will sell via an independent channel system that differs from the regular private passenger cars. However, the first four Linghui-branded models are actually iterations of existing BYD-branded models.
Linghui model line
The Linghui lineup adopts three battery electric sedans and a plug-in hybrid minivan. The cheapest car in the line is the Linghui e5, which is based on the BYD Qin Plus EV sedan. It boasts dimensions of 4805/1837/1530 mm and a 100 kW (134 hp) electric motor.
The second car in the line is the Linghui e7 EV with a length, width, and height of 4,780 mm, 1,900 mm, and 1,515 mm, respectively. It adopts two electric motor configurations. The entry-level model offers 100 kW of power. The more powerful e-motor generates 130 kW (174 hp).
The flagship electric sedan under the Linghui brand is the e9. It stands on the BYD Han EV. This large sedan’s measures are 4995/1940/1495 mm. The Linghui e9 offers two electric motor options: 135 kW (181 hp), and 150 kW (201 hp).
The only PHEV in the list is the Linghui M9 that stands on the BYD Xia minivan (sold internationally as the BYD M9). This vehicle boasts hefty dimensions of 5200/1970/1805 mm with a seven-seat interior. The Linghui M9 adopts a 1.5-liter ICE and an electric motor for 200 kW (268 hp).
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