German carmakers are already losing their grip on the Chinese market to local players led by BYD Co. Now, they’re mounting a fightback to prevent a similar result on their home turf.
BMW AG, Mercedes-Benz Group AG and Volkswagen AG are launching a fresh push in Europe at the Munich auto show next week, wheeling out new electric vehicles they hope will underline German engineering as a global benchmark and recapture attention from Chinese challengers.
