Automundo China

The new Denza D9 variants reduce the MPV's starting price from RMB 339,800 to RMB 309,800.

BYD, short for Build Your Dreams, began in 1995 as a battery manufacturer in Shenzhen. Today, it is one of the world's largest electric vehicle producers and a growing force across Europe. In July 2025 alone, BYD sold 13,503 cars across the UK, EU, and EFTA, more than triple its sales from the same month last year. Meanwhile, Tesla sold just 8,837 ...

BYD is reaping the consequences of the domestic price war it instigated, but bright spots remain in its Q2 results. By Stewart Burnett

Year-to-date, 1,011,903 new battery-electric cars were registered, capturing 15.6% of the EU market share,  an increase from the low baseline of 12.5% in July 2024.

BYD has reduced the price of its Qin L EV by RMB 10,000 ($1,400) and introduced a new variant equipped with the DiSus-C body control system.

It may be easy to dismiss initial numbers in emerging markets as being relatively small in quantity and purchasing power. But those markets are developing as the people within them develop. Establishing brand preference and tying the brand to the economic emergence of these countries has an impact that extends far beyond monthly sales rankings. Electric vehicles are the future, and BYD can make their brand most associated with that future. The opportunity exists to establish long-lasting brand preference that can span generations, if BYD can take advantage of it.