Tesla Inc. (NASDAQ:TSLA) has continued its European sales decline, as the overall new car registration figure also fell in the region, while Chinese EV giant BYD Co. Ltd. (OTC:BYDDY) (OTC:BYDDF) reported sustained growth in the market.
New Car Registrations Fell 3.9%, BEVs Grew 13.9%
According to data released by the European Automobile Manufacturers’ Association (ACEA) on Tuesday, new car registrations fell 3.9% in the European Union, while the overall European market fell 3.5% in January 2026. However, Battery Electric Vehicles (BEVs) charted a growth of 13.9% YoY in the overall market. EVs now account for 19.3% of the EU market share.
Tesla Falls, BYD’s Momentum Continues
Meanwhile, Tesla’s sales fell 17% YoY in the overall market during January, selling 8,075 units compared to last year’s 9,733-unit figure. Tesla’s market share accounted for 0.8%, 0.2% less than 2025 January’s 1.0% mark.
On the other hand, BYD sold over 18,242 units in the region, a 165% increase from the 6,884 units the company sold in the market last year during January. BYD now accounts for 1.8% of the total market share in Europe.
Tesla, BYD’s Best-Selling Models
Benzinga Edge Rankings show that Tesla scores well on the Momentum metric and offers a favorable price trend in the Long Term.
Price Action: TSLA slid 2.91% to $399.83 at Market close on Monday, and further declined 0.96% to $398.87 during the pre-market session.
Check out more of Benzinga’s Future Of Mobility coverage by following this link.
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