The German love of cars is unusual. This is because it is home to global automobile brands such as M..

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The German love of cars is unusual. This is because it is home to global automobile brands such as Mercedes, BMW, Audi, Volkswagen, and Porsche.

The automobile industry is also a strong support for the German economy. It is even called the «engine of the German economy.»

Naturally, the Germans’ pride in German cars (車 + pride) is great. Mercedes Benz, BMW, Audi, and Porsche are the brands that the car-proud Germans «proud of.» It is a brand that leads the global premium automobile market.

The brand that Germans ‘love’ the most is Volkswagen. It is the main brand of Volkswagen Group, which is competing with Toyota Group to become the No. 1 global car seller.

The brand name, which means «national tea,» also contains the love and pride of Germans.

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Volkswagen is also a popular brand in Korea across the Atlantic Ocean and the Pacific Ocean. Following Japanese cars, he is playing a leading role in the popularization of imported cars.

There has also been a «price destruction» trend in the imported car market. This is because it has released a model with solid basic skills at a price point that can compete with Hyundai Motor and Kia. In other words, he showed off his skills that match the name of «National Car.»

Given the popularity of German premium brands such as Mercedes, BMW, Audi, and Porsche in Korea, Volkswagen took the lead in paving the way.

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Volkswagen, which has gained popularity as a model with excellent cost-effectiveness (price-performance) in the global internal combustion engine car market, took the lead at the IAA Mobility Show 2025 in Munich, Germany, starting on the 9th (local time).

In order not to give up a garden to Chinese electric vehicle brands that are engaged in «low-cost driving tactics,» it pursued God+ cost-effectiveness beyond cost-effectiveness.

Furthermore, it also expressed its willingness to open an era in which «everyone rides a German car» in the global electric vehicle market.

Currently, Chinese electric vehicle brands are seeking a way out of the European market as competition intensifies in their own markets and the Donald Trump administration’s reduced subsidies in the U.S. market adds to the difficulties.

In order to make Europe, the world’s three largest markets where electric vehicles are being converted the fastest in the world, it is making a wave of attacks with its price competitiveness.

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At the IAA Mobility Show 2025, which serves as a springboard for entering Europe, Chinese electric vehicle-related companies also carried out techniques.

According to the IAA Executive Committee and others, more than 10 Chinese companies participated in the IAA in the field of finished vehicles and batteries alone. The total number of Chinese companies participating in the IAA was 116, up 40% from two years ago.

Nine of the 18 conferences held at the IAA Press Day in Mese, Munich, were Chinese brands.

Major brands such as BYD, XPENG, CHANGAN, and LEAPMOTOR held the conference.

A large booth has also been set up at the IAA Open Space, which will be held on the streets of Ludwig, Munich.

Hosts Volkswagen, BMW, and Mercedes also occupied good places, but Chinese brands surrounded the area. The pride of the German car brand and the pride of the German car brand.

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Volkswagen unveiled four new electric vehicles (including concept cars) that will be sold for 20,000 to 25,000 euros (32 million to 40 million won) in IAA Mobility 2025.

Among them, the company plans to roll out three entry electric vehicles, namely ID. Polo, a mass-produced model of ID.2 All, ID. Polo GTI, and ID. CROSS, a high-performance model, by next year.

ID. Every1 mass-produced models will be sold for 20,000 euros in 2027.

The representative of Volkswagen at the IAA Mobility Show is the ID. CROSS Concept, the world’s first entry-class pure electric SUV.

The ID.Cross concept is Volkswagen’s fourth compact electric concept car. Yangsan vehicles will become a key model for the next-generation urban electric vehicle lineup.

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The mass-produced ID. Cross is expected to become an electric car that goes against the common sense of buying a car that «there are no cheap and good cars.» Following the ‘price destruction’ from Volkswagen, it is ‘common sense destruction’.

In other words, they made a winning move with «cheap and good» and «cheap but good car» to counter Chinese cars that are actively targeting the European electric vehicle market with cheap prices.

Thomas Schäfer, CEO of the Volkswagen brand, also showed his willingness to pursue a cost-effectiveness that goes beyond cost-effectiveness.

«The ID. Cross concept is a symbolic model of Volkswagen’s new generation,» CEO Schaefer said, «It will demonstrate the true evolution of the brand with the popularization of advanced technologies applied to new design languages and advanced models, improved performance and quality.»

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Volkswagen has put forward a strategy to discourage Chinese cars from challenging them with four new electric vehicles.

Through this, it aims to take the lead in the global electric vehicle market as well as the small electric vehicle market in Europe, which is expected to grow four times in the next eight years. [München]