Chinese electric vehicle giant BYD is seeing a significant uptick in the use of its advanced driver-assistance systems (ADAS), several company executives said in a media session held on Tuesday.
At the event, BYD said usage of its assisted parking feature has climbed to over 60%, up from 30–40% previously.
Highway Navigate-on-Autopilot (NOA) features have reached peak usage rates as high as 90%, while urban NOA remains lower, with adoption at around 20–30%, according to Yang Dongsheng, director of the automaker’s Automotive New Technology Research Institute.
“Since we introduced the parking safety guarantee, we’ve seen car owners using the feature more confidently,” Yang told the media as initially reported by the outlet 36Kr.
In February, the Shenzhen-headquartered carmaker rolled out a large-scale OTA update across 21 models equipped with ADAS, and announced that it would cover all aftersales liabilities for parking-related incidents under its “Eye of the God” platform.
The policy marked a major expansion of BYD‘s ADAS usage across entry-level vehicles, including models priced below 100,000 yuan, equivalent to $14,000.
The company’s entry-level Tienshenzhi Eye C platform—deployed in models such as the Seagull (known as Dolphin Surf in Europe) — is BYD’s largest ADAS platform by scale and does not use LiDAR, instead relying on mid-range processors from Nvidia and Horizon Robotics.
The company said it expects to introduce memory-based urban navigation functions by the end of the year.
“It took us ten years to popularize electrification,” Yang said. “The adoption of intelligent driving might be faster, but trust needs to be built first—especially among sub-RMB 100,000 buyers.”
BYD’s internal data team is also developing systems to identify expert driving behaviors to improve algorithm training using real-world data.
“The real challenge is deploying strong algorithms on lower computing power platforms,” Yang added.
According to insurance registration figures released on Tuesday, BYD sold 58,810 new energy vehicles in its domestic market between July 21 and 27. The result marks the highest performance since the last week of June.
BYD said last week it remains on track to begin production at its Hungarian passenger car factory by the end of this year, countering a Reuters report published that cited two sources claiming the start of operations had been pushed to 2026.
According to a report by Jato Dynamics released on Wednesday, BYD‘s registrations in Europe reached 15,565 units in June and a total of 70,500 vehicles in the first half of the year.
