Etiqueta: south korea

In push for expansion, Chinese EV giant slashes Korean prices to less than half of what they charge in US or Europe

BYD officially launched its popular Atto 3 in South Korea this week, its first EV to hit the market. The...

BYD will start delivering the Atto 3 in South Korea in February and plans to launch the Seal electric sedan and Sealion 7 electric SUV in the country in the second half of this year.

China’s electric vehicle juggernaut BYD has made a bold entry to South Korea -- the home turf of its global rival Hyundai Motor Group -- with a competitive pricing strategy to attract EV consumers. “We are aware some consumers have reservations about our brand. However, the Korean market is by no means unfamiliar territory for BYD,” said Liu Xueliang, general manager of BYD's Asia Pacific Auto Sales Division, during a press conference held in Incheon on Thursday. “Next year marks the 10th annive

China’s BYD Co. will launch three electric passenger cars in South Korea this year, with an aggressive pricing strategy that it hopes will win market share from legacy local brands Hyundai Motor Co. and Kia Corp.

BYD Korea-launch INCHEON, Jan. 16 (Yonhap) -- Chinese electric vehicle (EV) manufacturer BYD Co. officially entered the South Korean passenger car market Thursday, unveiling its Atto 3 compact sport utility vehicle (SUV) under an aggressive pricing scheme. BYD Korea, the company's local sales subsidiary, held a media event in Incheon, where it anno...

Sales of EVs in Japan have dropped sharply as buyers prefer hybrids, but foreign brands like Tesla, BYD and Hyundai have made serious inroads in the country

(LEAD) EV market-forecast SEOUL, Jan. 15 (Yonhap) -- Hyundai Motor Group's think tank on Wednesday cautioned against underestimating BYD Co., China's largest electric vehicle (EV) manufacturer, as it plans to enter South Korea's passenger car market. Yang Jin-soo, head of the mobility industry research division at Hyundai Motor Group Business Resea...

BYD will hold a brand launch event in South Korea on January 16 to officially enter the country's passenger car market.