Huawei‘s upcoming Aito M8 2025 Pure EV Max+ Five-seater Long Range model has found itself at the centre of an online controversy after an image surfaced showing a vehicle nameplate with a manufacturing date of September 2025, although it is currently August. The revelation has sparked widespread discussion and raised questions about the vehicle’s production timeline just days before its official launch.
The issue came to light on August 20, 2025, when automotive blogger “Dongche Laowang” (懂车老王) posted on Weibo, expressing bewilderment. “While browsing the platform, I stumbled upon this image and wondered how a nameplate can show September production when it’s currently August,” the blogger wrote. The accompanying image, reportedly from Autohome’s model introduction page, clearly displayed the nameplate of an Aito M8, indicating a manufacturing month of September 2025.
The post quickly went viral, with netizens questioning how a seemingly completed vehicle, photographed for promotional purposes, could bear a future production date. By August 21, 2025, a follow-up investigation by Chinese media Dutenews revealed that the specific nameplate image had been removed from Autohome’s website, although other details of the model remained accessible.
The Aito M8 Pure EV version is scheduled for an official launch on August 25, 2025, with pre-orders already underway at prices ranging from 378,000 to 468,000 yuan (52,000 to 65,000 USD). Autohome’s listing for the model also prominently features an “Upcoming Launch” tag. As of press time, attempts to reach Seres‘ official customer service by Dutenews for comment have been unsuccessful, and the company has not yet issued an official statement regarding the discrepancy. Seres is the manufacturer of HIMA‘s Aito series.
Automotive dealers offered various perspectives on the unusual situation. One dealer stated, “I’ve never seen anything like this before. Typically, the newest cars arriving at dealerships in August would have been manufactured in June or July, not September.” Another dealer speculated, “Every automaker has different production systems. It’s not impossible that some brands, anticipating high demand for a particular model, might produce vehicles in advance and affix nameplates to create the impression of immediate delivery.”
This incident is not the first time the Aito M8 has faced scrutiny over its documentation. In May 2025, some owners discovered a discrepancy on the vehicle’s factory conformity certificates. While the Aito M8 Max+ and Ultra versions were officially advertised as featuring NCM (ternary lithium) batteries, their certificates listed LFP (lithium iron phosphate) batteries. Aito officially responded to that earlier incident, stating that “the battery type field in the conformity certificates for some Aito M8 Max+ and Ultra models was printed incorrectly.” The latest “future date” controversy adds another layer of complexity to the model’s pre-launch narrative.
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